The Solomon R. Guggenheim Museum, clad entirely by tags and graffiti according to the “all-over” principle, forms an abstract expressionist fresco in its entirety.

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This creation echoes Frank Lloyd Wright’s concept of organic architecture, a concept according to which architecture must take into account its geographical and cultural context. (In opposition to the above-ground theory of the European Modernists of the 1920s.)

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The digital intervention of the museum resonates with the Solomon Museum’s collection of abstract art and more particularly with the works of Jackson Pollock discovered by Peggy Guggenheim in the 1940s. This creation is also a nod to the New York graffiti artists who popularised street-art in the 1970's.

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